Innovation in communication in the European funding process

Abstract European funds contribute to the well-being of communities that succeed in attracting this type funding. This paper aims at revealing innovative capacity communication financing process through Funds, given multitude theoretical models. Beyond limits imposed by law, public authorities involved funding process, although operating within a relatively rigid regulated framework, may increase number methods and practices, order better fulfil their mission satisfying needs. An exploratory research on Structural Investment Funds was conducted, considering approaches field communication, as well low absorption rate for outlining real dimensions problem. The analyzed via eight elements: transmitter, receiver, channel or means propagation, message, common codes (including coding decoding), feedback, feedforward noise. main results show can be approached from perspectives: type, purposes content its effects, protagonists etc. proposes an approach marketing perspective. By applying specific techniques, favorable attitudes, opinions behaviors generated terms accessibility funds. lead funds, which result more innovation, business growth, higher revenues (through taxes) sector finally, snowball effect, ultimate purpose: welfare society whole.